CANDY CRUSH - THE SWEET HUNT
Candy Crush, one of the most popular mobile game
seems to be losing its impact on younger players.
Thus, the D&AD competition offered to everyone the possibility
to bring a unique way to promote Candy Crush with a campaign.
The Sweet Hunt is an activation idea
relies on a unique smart vending machine.
This cutting-edge distributor allows you to win real candies
and new players to discover Candy Crush with an IRL experience.
Credits
Brand : Candy Crush
Contest Organizer : D&DA Award
Work Team
Anna Liot, Élisa Khazem, Théo Drouet, Cameron Guillerme
My Role
3D Assets : Vending Machine + Candy Bag
Motion Design
(3D Software : Cinema 4D, Render : Redshift)