NESCAFE BRANDING
Over the past ten years, Nescafe has revolutionized coffee consumption.
Throughout its history, the brand has borrowed different graphic codes to adapt to the zeitgeist.
As part of a branding exercise, my team and I humbly attempted to propose a different image for the brand, to give it more character and authenticity.
Credits
Brand : Nescafe
School : IIM Paris
Work Team
Anna Liot, Élisa Khazem
My Role
Motion Design, Graphic Research, Development